Customers are social creatures and the brand embodies the ways people roll and chill throughout classic settings of a true Detroit summer. From pickup basketball to cookout and even the rooftop function, there's deli-style flower ready to go.
To bring the JARS experience to the streets, the We Outside Tour van travelled to multiple stores throughout the state with live DJs, deli sandwich food trucks and limited brand swag, a moment of fun and customer celebration. The $10k giveaway raised the bar even higher for gamified social media engagement. Within the month long activation, each retail location increased traffic with average 10% sales lift on tour dates and built brand awareness with customer mentions on both social accounts.
